16th October 2023
BDC Graphic Design student was given the opportunity to design a logo, which can now be seen across the borough.
Carmen Byford, 25, studies Graphic Design at BDC. Along with other students, she was invited to produce a logo for a new environmental project – The Community Air Quality Project: Breathing in Barking and Dagenham.
The Project aims to generate a clearer picture of local air quality conditions across the borough and gives residents the chance to contribute directly to research that can help environmental policy. It’s a collaboration by researchers at Imperial College London, resident Project Ambassadors from the borough, and the LBBD Office of Environmental Protection.
After looking at all the designs, the project team agreed they liked Carmen’s design so much that they decided to use it for the project’s new website, as well as for a new advertising campaign, including bus stop posters across the borough.
Dr. Kayla Schulte, Research Associate at Imperial College London, who is leading the project said: “Carmen’s logo design cleverly brought together key elements of the project in an engaging visual manner. Her design has really helped the project have a clearer, more recognisable visual identity.”
To see Carmen’s design and to find out more about the project please visit: Community Air Quality