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Ooze drinks entrepreneurs samson opayemi 23 valerie akano 25 and giuseppe baidoo 27 who studied for hnds in product design at barking dagenham co 84219

Entrepreneurial students shortlisted in top competition

22nd August 2017

A group of three former students of Barking & Dagenham College have been shortlisted in the finals of one of the biggest UK start up entrepreneur competitions, the Shell Livewire competition.

The trio, who all live in Barking & Dagenham, completed HNDs in product design at the college last year. During his final year of college, 27 year old Giuseppe Baidoo started to think about innovative ways to reduce food waste after seeing a competition advertised.

Giuseppe explains: “I applied for the RSA competition (a global competition for emerging designers), the brief was about finding innovative ways to reduce food waste but unfortunately my idea was not shortlisted.

“After I graduated from college, I teamed up with former classmates Samson Opayemi (23) and Valerie Akano (25) and decided to spend our summer doing more research in order to find an innovative idea to fight against food waste.

“On July 2016 we founded OOZE Drinks, a sustainable company with the aim of reducing food waste by saving misshapen and surplus fruits and transforming them into sustainable drinks. These perfectly edible produce are wasted just because they look different in shape.

“After testing our drinks in various events last year, we decided to start raising money in order to be able to start trading this year. We won the University of East London competition (haberdasher) which involved around 60 start-up companies.

They have also been selected to be part of the Lloyds Bank social enterprise Entrepreneur Start Up Programme, which received more than 230 applications this year.

“Lastly we have been shortlisted in the finals of one of the biggest UK start up entrepreneur competitions - The Shell Livewire competition with a £5000 in funding. In order to come out as winners we will need votes, people can vote for us at by clicking on Giuseppe Baidoo (OOZE Drinks).

“The deadline for the votes is on the 31st August and the winner will be announced afterwards. By winning this competition we will be able to expand our business, spread awareness about food waste and change our current food system for the better.”

An HND is a work-related qualification which can be studied either part or full time, usually over two or four years. It is generally equivalent to the first two years of a 3-year degree (with honours). You can then, like Guiseppe, Samson and Valerie go onto to university to do a top up year to turn your HND onto a full bachelor’s degree. HHDs are generally much cheaper than a university degree (e.g. a full-time two year HND for £10,000 versus a three-year degree for £27,750) and are closely related to jobs/industry.

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