The purpose of a digital marketing apprenticeship is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
A digital marketing apprenticeship will typically be a part of a working group, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign.
The marketer will work on marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager, or an IT Manager.
To achieve the apprenticeship standard all components must be completed, including Functional skills at the required level.
All apprenticeship standards include an endpoint assessment which is required to complete the standard.
A-C or 4-9 GCSE English and Maths
Working a minimum of 30 hours per week
On completion apprentices can progress to a higher level apprenticeship course or directly in to employment.
