The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign.
The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
To achieve the apprenticeship standard all components must be completed, including Functional skills at the required level if the apprentice doesn’t have exemptions.
All apprenticeship standards include an end point assessment which is required to complete the standard.
A-C or 4-9 GCSE English and Maths
Working a minimum of 30 hours per week
On completion apprentices can progress to a higher level apprenticeship course or directly in to employment.